Strategy Analysis On Lhasa Tourism Image Communication

Tourism image in all images oriented communication society and commercial societytoday, has become an important factor throughout the tourism development process, so thetourism more and more will start image design and image communication from the traditionaltourism destination publicity and promotion of independent, specialized image planning.Image planning including graphic design and visual communication of two relativelyindependent subsystems, design of the image if not for the effective way to spread, will notachieve the fundamental goal of image planning, therefore, image communication is thefollowing requirements of the image design, for the general strategy of tourist image spread,especially the spread of Tourism the image of the geographical space operation process, hasthe vital significance.In this paper, starting from Lhasa, the city tourism based on the analysis of Lhasa citytourism image dissemination strategy. The full text is divided into5chapters,which focuseson the3, the4chapter. The conclusion part is a summary of the results. The first chapter. Thischapter describes the research background and significance, the research objectives andmethodology, and builds the logical framework of the research at home and abroad as well asthe city building visual culture research. The second chapter Lhasa city tourism imagepositioning.Based on the detailed analysis of the city tourism image in this chapter, on thecurrent situation of Lhasa city tourism image and analysis. The third chapter of Lhasa tourismimage communication strategies. Research on the support system of tourism imagecommunication in the analysis of Lhasa tourism image communication strategies on the basisof the status quo. The fourth chapter to promote Lhasa tourism image communication strategy.Mainly raise some strategies of Lhasa tourism image communication. The sixth chapter is theconclusion. To summarize, the author’s own point of view, the Lhasa city tourism futureprospects.