A Research Of Liu Bei’s Stereotype Under The Public View

Although Liu bei is the king of three kingdoms of Shuhan regime who lived more than 1800 years ago, he has not been forgotten by people. On the contrary, the spread of Liu bei’s image in more than one thousand and eight hundred years gradually finalize the design, and through various media widely spread among the public has formed a like crying, rely on Zhugeliang achieve the bright achievement and RenJun stereotypes. Even today, the spread of Liu bei image is also based on these stereotypes, in terms of this, the shaping and spread of Liu bei’s image is successful.Stereotypes(negative stereotypes) by Lippmann as early as 1922 in his masterpiece "public opinion", the concept of stereotype to the transmission of Liu bei this historical characters has a strong reference value. Stereotypes can save energy when people accept things. It can filter out the views against the stereotypes and put sand in the wheel in the process of accepting information. Its generation is the result of all sorts of medium infusion and inheritance and so on.Liu bei as a historical figure, the image represented by Sanguozhi is relatively close to the real live, but the official reading requires higher knowledge reserve.This limits the official image of Liu bei’s sphere of influence. Compared with the rich folk legends, opera, drama, the ballad and the characteristics of the romantic novels because it is easy to understand and spread widely, we can almost in every dynasty influential folk literature find the image of Liu bei, and it shows obvious inheritance. Especially The Romance of the Three Kingdoms is a masterpiece of Liu bei image creation and enriches the Liu bei like crying for this feature. Folk literature continuously widely spread make Liu bei as a like crying, all rely on Zhugeliang stereotypes. Compared these pervasive stereotypes of Liu bei with official records about Liu bei has a lot of discrepancy, or even disruptive change. Stereotypes about Liu bei, from a historical point of view may be failed, but from the perspective of information transmission is successful.Into the era of mass communication, the image of Liu bei also appear constantly in radio, TV, movies, and networks, Liu bei’s image in the mass media almost continued the stereotypes, and expands the influence scope of Liu bei stereotypes. The debate about Three Kingdoms characters has kept a long period, and why the mass media is still ahead? Stereotypes and entertainment is a more appropriate explanation, to break the stereotype is likely to let the audience receiving information more confused, which is difficult to operate; In addition, The Three Kingdoms story has been preserved in various forms, most of them are very entertaining, if completely based on the history which will be hard to operate, the most important thing is that they will be less interesting. As a result, many characters of Three Kingdoms, including Liu bei, their stereotypes are slightly modified.At the same time, mass media not only affects the formation of stereotypes. In return, stereotypes affects the mass communication. The stereotype of Liu bei is a good example, the stereotypes of Liu bei have a profound influence in the mass for many years which makes the mass media give on when meets the stereotypes of Liu bei, with the aid of the mass media stereotypes of Liu bei deepen its influence in public opinion. Liu bei stereotypes about the influence of the mass media and public opinion shows the influence of stereotypes. Infusion and inheritance is the important factor for the formation of Liu bei stereotypes, to grasp the audience psychology and create reasonable entertainment is also an important factor, to today’s activities it is also of good reference.