Public. Communication. Social Improvement

Focusing on the experience of domestic public communication campaigns (PCC), this article is trying to exploit the path of Chinese domestic PPC development, based on the domestic situation. First we will have a review on the path of American PPC development. Further more, starting with the differences between Chinese and American social background, we will have a discussion on several factors in the efficient management of modern PPC and the general strategies of traditional communication skills. And some suggestions which suit Chinese domestic situations will be offered at the end of the article.