Research On Science Verifying TV Shows With “Is It True” Of CCTV As A Case

Science, which is based on knowledge, is the cornerstone of modern society. In the endless frontier of science,the exploration of the unknown world is constantly extending and expanding.Science literacy is an important part of citizen quality. However, according to the Eighth Chinese Citizens Scientific Literacy Survey, most Chinese have little understanding of science knowledge, and also lack of scientific spirit and scientific thinking.In fact, only by spread can science be acknowledged by most of the people and the whole society. As one of mass media, TV program is playing the role of social responsibility. Only by innovating, transmitting and improving can TV program improve the quality of science communicating..Nowadays, there are more and more science verifying TV shows that aiming to crack rumors.These science verifying TV shows not only diffuse science knowledge and scientific spirit, but also present a picture of entertainment and relevance to life.Well, this article is focused on the appearance and flourish of science verifying TV shows. Is this occasional or inescapable ? What is the background of this kind of TV shows ? How to achieve the best communication effect in the Internet era ?There are five parts in this article. The first is to talk about the research area and briefly introduce the science program development and actuality, and elaborates the significance and aim of the article research.On the basis of research, combined with the status quo of the science verifying TV shows, with Is It True as a case, using different methods, from the perspectives of communication studies, analyze the selected topics, forms, styles and so on, trying to have a general view of the show Is It True.On this basis, this article analyzes the weakness of this kind of TV shows, like being not scientific enough, not accurate enough and so on. According to these problems, this article puts forward some suggestions and improved measures for these science verifying TV shows, in order to provide some theoretical and practical reference value, such as being combined with public events, based on the profound culture, have a line between science and entertainment, fully using the network platform, pay attention to the brand effect and so on.