Research On Management Of Network Public Opinions Risk Of Beilun Power Supply Company

As the basic industries, power supply enterprises concerning the national economy and people’s livelihood, which plays an important role in the national economy and social production and life. In the current period of dramatic social transformation, it is worth thinking that how to provide a favorable external public opinion environment for the development of power supply enterprises. Effectively dealing with network public opinions of power supply enterprises is one of important links of solving this problem. With the rapid development of network technology, strengthening the response management of network public opinions is increasingly being raised to an important position and even to be a national strategy.In response to the current status and existing problems of the public opinions management of power supply enterprises, in this paper, public opinions management theory is studied combining with practice, and corresponding coping strategies are developed on this basis. As the importance of network public opinion is increasingly protruding, there are many theoretical researches on this topic in China presently,however,most of them are made based on the level of government’s public management and researches on the public opinions management of enterprise level especially grassroots power supply enterprises are few, therefore, research of this paper has realistic significance.This paper mainly analyze research domestic and foreign status from perspective of the public opion risk management and explain research purpose,methods and innovations on this basis; explore and study the definition, elements, essential characteristics and operating rules of network public opinions as well asunderstand network public opinions comprehensively. This paper also analyze matters about current power supply enterprises are easy to lead to network public opinions and to study theexisting problems in the management of network public opinion. Also put forward strategy recommendations about grassroots power supply enterprises how to effectively deal with network public opinions by applying relevant management knowledge and methods. In the meanwhiel, combining with the practice of the public opinions management of Beilun Power Supply Company to sort out the whole process of managing network public opinions. Finally, conclude the research and point out its inadequacies as well as future research fields.This paper combines with an example of how Ningbo Beilun Power Supply Company deals with network public opinions, the process design of public opinions management is designed. Feasible strategies are proposed for three stages of dealing with public opinions, three stages namely beforehand monitoring, responding during the matter and afterwards concluding, which can provide a reference for public opinions management of power supply enterprises.