Research Of Fiscal And Tax Policy On Promoting News Publishing Industry Development In China

Culture is the soul of a nation, is an important index to evaluate the comprehensive national strength of a country, is to meet the people’s spiritual life needs, promote the important source of national cohesion and creativity of ascension, is an important support of economic and social development. As the main force of the cultural industry, press and publishing industry has developed rapidly in recent years, has become the backbone of the development of cultural industry in china. But compared with the developed countries.our country’s news and publishing industry has larger space to promote. The Chinese government clearly put forward the building of socialist culture power target in the Twelfth Five Year Plan, stressed by increasing government financial support strength, increase efforts to support cultural industries fiscal, tax, financial and other measures to further promote the prosperity of socialist culture. Promote the development of the industry news and publishing, need more policy support, fiscal and tax policy is a very important aspect.This article utilizes the literature synthesis and the research method of combining theory with practice, the comparison of theoretical context.situation, in-depth study of the press and publication industry development system and significance, analyzes the theoretical basis for fiscal policy to support the development of the publishing industry the focus of news, history, operation mechanism of main support mode evolution, and current situation of China’s fiscal and taxation policy support of the news publishing industry development, and put forward a better fiscal policy to support the development of the news publishing industry policy recommendations.This paper mainly includes four aspects. The first part is the introduction,main content embodied in the first chapter, mainly from the background and significance of topics, related concepts, literature review, research ideas are generalized and summarized, the research direction of this article. The second part is the theory part, concentrated in the second chapter, from the externality theory, the news publishing industry characteristics, government support of the news publishing industry the necessity, significance and other aspects discussed, constructs theory foundation for fiscal policy to support the development of the news publishing industry. The third part is the practice, covering third chapters.fourth chapter, fifth chapter and the sixth chapter contents. The third chapter introduces the current situation of the development of current our country faces, the news publishing industry problems and future strategic focus of press and publication. The fourth chapter analyzes the current situation of industry of Finance and taxation policy of China’s press and publication, and evaluated in chapter fifth. The sixth chapter is mainly from the international perspective examines the news published in the United States, Japan and European Union countries developed industry publishing support experience on the news, and proposed to the Chinese news publishing industry development significance. The fourth part is the last chapter of this article, namely, to promote the news publishing industry development policy recommendations, is based on the comprehensive study of related theories and domestic and international policy practice, proposed our country the news publishing industry development policy recommendations.This paper has certain value of theory and practice, mainly reflected in the following aspects. One is to clear the news publishing industry content, special knowledge contribute to the understanding of the news publishing industry. The two is from the perspective of economic study extends the news publishing industry. Study on the relationship between government and market in the journalism and publishing from the perspective of externalities, focuses on the analysis of the theoretical basis for fiscal policy to support the development of the news publishing industry. Three is the focus of development from a news publishers was put forward in terms of the news publishing industry in the digital publish.The four is based on the current development situation of China’s fiscal policy to support the news publishing industry analysis, learn from international news publishing industry in the experience of developed countries, put forward the improvement and perfection of fiscal policy in support of the news publishing industry development proposals. In addition, according to the current development of the news publishing group, the scale of the trend, put forward the construction of China’s press and publication industry development comprehensive financing mode, the development of the diversification of constructive opinions.