China South Publishing&Media Group Enterprise Development Research Based On The Financial Diagnosis

At present, China’s cultural construction as an important work in economic construction, in addition will also cultural industry as a pillar of the national economy. Hunan’s media industry rapidly developed in recent years, central south media as Hunan published in 2010 in Hunan publishing investment holding group has passed share reform and become listed companies. In today’s economic reforms, the development is rapid, complete under the background of large span, culture media, including central media grou p, enterprise is facing the challenges, such as the disintegration of traditional publishing interests chain, constantly updated development of digital media, state of substantial change in the teaching material teaching policy, in this context, south media group will be how to carry out more effective development become the topic of research in this paper. Central south media financial data reports can reflect the actual circumstances of the enterprise operation condition and risk factor, and the financial diagnosis as a kind of scientific evaluation system of enterprise diagnosis method, not only can intuitive will reflect enterprise management status and performance, and can find the insufficiency of enterprise in the process of operation and management, enterprise diagnosis for enterprise operating conditions to improve, improve the core competitiveness of enterprises, enterprise economic growth and improve the financial management has a very important role. Based on financial diagnosis enterprise development research, is to make the public disclosure of listed company financial statement data into more useful information, from the Angle of strategic management to more deep interpretation of the financial statement data, the development direction of the future for the enterprise carries on the analysis, improvement, and thus helps companies in asset management, better to seek reasonable development.Central south media group, this paper based on the analysis of financial statements from 2009 to 2014, using the structural analysis, trend analysis, ratio analysis, comparative analysis and chart analysis, analysis methods, such as diagnosis of the group’s overall health status, operation status, profitability, solvency and growth ability, and so on and so forth and analyze, interpret and use of PEST analysis, SWOT analysis of Central south media’s internal and external environment, and to study the advantages and disadvantages of the enterprise itself, synthetically above Central south media logical relationship of financial and development, find business in some problems in the operation process and puts forward some corresponding solutions. Also for the future development of enterprises countermeasures to conduct research and discussion, to facilitate the smooth development of the central media group, at the same time for other enterprise development of the media industry has a certain reference.