Path Of The Development Of The LeTV

In the information society, the new media based on the Internet has become more and more. The Internet TV has also appeared now. As a new media, the Internet TV is a very important part in the media market in recent years. Development of Internet TV industry can be described as thriving, but in recent years, the development of Internet TV is also not smooth sailing, including systems and technology have been obstacle and influenced. The development of Internet TV on how to break this bottleneck, seek the face of adversity development, open up a new development path, which is the purpose of this study.This paper attempts to explain by the perspective of communication, Internet TV development trend in the current status tend to do an analysis of Internet TV concept. This paper will introduce the background of Internet TV. Mainly from the example of LeTV, this paper will try to explain the current course of development of Internet TV, and put out the current issues of development. Through analysis, I think the problem of today’s development of the Internet TV are mainly performance in the institutional mechanism is not perfect, Internet TV content is not rich enough, rampant piracy and there is technically inadequate.For the current problems, I think we can learn from the successful experience of LeTV. As the development, integration of resources, enhance the overall advantages of the Internet TV, to achieve industrial upgrading. This article is also on the merits of LeTV, as the development model of the SWOT analysis were analyzed to obtain enlightenment, applied to the entire Internet TV industry.In short, the Internet TV is a sunrise industry, the Internet TV is a general trend. The future of Internet TV will overcome current problems on the basis of the development of a more long-term.