Design And Implementation Of Donghai Bond CRM System Based On B/S

Through the information means to improve customer relationship management is themeans and methods of securities companies must be taken，because the amount of informationof securities companies can be said to be very rich and massive，so how to make use of theseinformation，how to extract the data value from this information，all securities companies arein operation at the same time，how to collect valuable information storage has become a focusof informatization construction of securities companies. If you can not effectively save thesedata，then the data storage is difficult to be used again，in the company’s decision makers willbe very difficult to extract valuable information from this information. And this informationcan contribute to the management and decision-making of the company. Customerrelationship management CRM is the transformation of modern enterprise managementthinking，now let managers from product oriented to customer-oriented. And the customerrelationship management of securities companies with respect to production type enterprise ismore special and complex，so how to use information technology to improve customerrelationship management is the modern scholars need to study the problem.As to directly face the securities service enterprises of the large number of customers，can retain customers and win customers with high quality directly determines the securitiescompanies operating conditions. Customer Relationship Management（CRM）system is aneffective means of customer relationship management. With the competition of securitiesindustry more and more intense，the implementation of CRM system become the mostimportant task for securities companies. This paper first analyzes the research background andthe development trend of securities in the CRM system，carries on the investigation andResearch on the securities of CRM system at present，pointing out the existing securityproblem in CRM system and gives the solution. In this paper，the development process in thesystem to analyze the needs analysis and case uses the MVC design pattern，by means ofJAVA technology to effectively realize the separation of view and data，using the MYSQLdatabase for data storage. This paper also introduced from system analysis，system design， system realization to the system whole process on-line，and the demo system is illustrated anddetailed in part of the core business modules，and finally to the existence problems anddevelopment direction of building the system are summarized and prospects， can be said thatthe system provides a model and development a new direction for the securities industry.DongHai bond company through customer relationship management system， caneffectively help the DongHai securities to achieve customer management. Through thepractice can be seen that the use of customer relationship management system does at solvingthe existing problems in the management of customers，improve the management andoperation efficiency of DongHai stock.