Design And Implementation Of Advertising Platform Based On Mobile Internet

Along with the development of the mobile communication technology, network services of mobile Internet has become indispensable. Simultaneously advertisement is pervasive in our daily life which is closely related to people’s lives. Most of the enterprises for their own brand building and the development have always attached great importance to ad delivery and release. Mobile Internet as a new medium is becoming the first choice. With the large touch-screen popularity of mobile terminals, various mobile applications(App) become the new carriers for mobile advertising. Under the Benefit from the rapid development of mobile Internet, the mobile application advertising has great opportunities and strategic significance.This paper is based on the actual project from Renren, with the name of Mobile Internet Advertising Platform. The project contains advertising system, issued system, showing system and settling system and the author completed the advertising system, on-offline service and the log monitoring system. First, this thesis introduces this project’s background and then analyzes the functional and non-functional requirements of the projects. The thesis describes the test case and result at last. The advertising System is divided into Renren advertising and Wandoujia access. Renren advertising is completed Based on MVC architecture. Then the Wandoujia ads grasping service is completed based on the Http protocol. The Rmi(Remote Method Invocation) is used to keep communication between the service and advertising system. Timer class and TimerTask class are used to complete the ads on-offline service for reducing advertising waste. Hdfs(Hadoop Distribute File System) is used to store the project’s logs. The log monitoring system is completed based on Hdfs and a web system is used to manage the logs. All the advertising systems and the log management system are designed based on the B/S architecture. And the Wandoujia ads grasping service and ads on-offline service are timing service. The log monitoring service is designed with the Shell language. Cron is used for timing.Currently, the system has been formally launched, this type of advertising can be accessed through App. This type of ad exposing averagely every day around9million, has access to Wandoujia, Domob and other advertising platforms.