Internet Advertising Mobile Marketing Research

China officially issued fourth-generation mobile network licenses, and foreigncapital injected into the mobile Internet advertising market, so the mobile Internetadvertisement marketing is bound to become one of the most competitive core businessof the advertising industry. At present, China’s mobile Internet advertisement marketingis still at the early stages of development, so attention on the background, current statusand future direction of China’s mobile Internet advertisement marketing contributetoward its correct and healthy development in the future.This thesis on the background of communications, advertising and marketing,focuses on the analysis and discussion on the properties and mode of transmission ofmobile Internet, with the systematic summarization of the concepts, characteristics, andtypes of mobile advertising. Based on the above theories, the author proposes thespecific strategies of mobile Internet advertisement marketing, and reveals the arrival ofthe era of mobile Internet advertisement marketing with the combination of the latestresearch data of mobile Internet advertisement marketing. Finally, the author providesthe methods and means for the communicating effect and social effect on thedetermination of China’s mobile Internet advertisement marketing, and presents thecurrent difficulties and problems which was regarded as the constraints of effectivenesson the mobile Internet advertisement marketing with the corresponding solutionstrategies and measures, as well as the reasonable prospect for the future trends in themobile Internet advertisement marketing.