The Development And Change Of Advertising Under Mobile Internet Platform

With the background of digital technology, the development of digital media has precipitated the substantive leap of the advertisement. Facing with the changes, what will be the future of the advertisement industry that depends on media, the past or now? Do the changes have inner rules? This article will regards it as the emphasis to research and elaborate.As technical innovation is one of the most important motive force of social development, when the digital technique progressively improved, the digital media changes subsequently. This thesis was arrange following the order of media technique, medium platform, customer behavior, advertisement management. In the beginning, the evolution of medium within digital technique was discussed forthe medium developed with the digital technique. Then describe the history of digital technique. Digital medium has no limitation of capacity and form as the traditional medium, for the characters of magnanimity information storage and transmission, internet hyperlink technique. The demand for medium platform of customer, changed the way of information accepted method and the customers’ consumption habit and consuming behavior. The way of human obtain information was greatly developed both in depth and width. Then the company and advertisement can adjust the product information, distribution channels, market behavior, and so on The evolution of advertisement communication Technique is the motive force of medium’ development Advertisement changes with the form of medium and consuming behaviorWith the process of advertising communication and evolution, advertisement forms are diversified in the diversify Internet information platform. Along with the search engine technology, The interactive media platform brings the changes of the advertising revenue model and operation patterns. It broke up the center position of Web portal, which attracts a large number of Internet users’ browsing flow, and lays a solid foundation to the construction of specialized databases. The era of big data changes the business thinking habits of people, constructs the big data industry whose core assets are dated. And it has also brought the revolutionary changes in the development of advertising, and overturned the traditional advertising management and operation mode, established the whole samples of advertising decision models based on the basis in market research. It also provides advertising industry the new space at the same time, such as the establishment of the companies that have data store and sell date products, the emergence of the companies that have consultancy services based on data mining and analysis, and that help the enterprises to provide brands and the solution mechanism and so on.