Researching The Television Civil News Column Of City Expree’s Transformation

On the framework of Journalism, Communication and Media Sociology, this paper will start from the word of "transformation", and will explore Yunnan TV city channel’s Column------the " City Expree"-----by using the case study and content analysis. So as to study the current situation of The Television Civil News.By researching the change of the City Expree, I found that not only in the content, style and pattern adjustment, but also in the dissemination value and the communication value, The Television Civil News is taking steps to a remarkable transformation even more than a decade of development. Especially, The trend of transformation is reflected in many aspects, such as change from Popularity to publicity.Secondly, applying the related theory of knowledge, this paper will study on the deep-seated reasons of the transformation of Television Civil News. The fierce competition in the media market, the intense competition of the audience attention resources, and the self awareness of Journalist promoting the transformation of Television Civil News.Finally, In comparison with the public news, I would make a predictive analysis on the future of television Civil News according to the outstanding theory achievement. In my submission, The Television Civil News will continue to innovate in the content and form,the road to the future will be in the direction of the mainstream news and gradually Transition to the public journalism. At the same time, The Television Civil News will turn to the minority、 professionalization and Community in the process of integration of new digital media.