The Study Of The Television Civil News' Infortainment

After nearly a decade development , the television civil news has received tremendous achievement. Especially in some local stations, it has become the two major news style parallel with the political news. It is based on people's lives from its birth .Over the years, it won wide range of audiences by its close to the nature, dissemination of formal civilian amiable, as well as the pubic nature of pubic opinion .This also open the way for their own development.In theory, the television news has a profound theoretical basis for its birth. The traditional Chinese "people" thought in the inheritance and development of a new era for the birth and development of civil news provided a theoretical basis. Particularly in the new historical conditions, Communist Party of China put forward the concept of development , that is People-oriented. It demands full respect for the people's livelihood, all to the people's livelihood, take care of the well-being of people's living. This also provide a good opportunity for the civil news'development. With the reform of Chinese Radio and Television System, some local TV stations began to explore the news development's idea , that based on the news to develop. TV civil News Report on the birth of this form and continue to develop into a potential, even known as "the third revolution" in the field of information.The television livelihood of the people news built a platform for the common people words, It build up a communication bridges between the governments and ordinary people .It shows the process of China's political democratization, also greatly promoted the political democratization process in China. However, it didn't form a relatively mature theoretical system in the development process as a new style of journalism and communication. And this caused many defects in itself. Especially in the media entertainment today, the civil news also inevitably communicate with the market system, and it is eroded by the recreation, even to "over-entertainment"This study is from the definition of journalism for people's livelihood industry, find its big environment background and theoretical basis. Then summarized the development history and current of the television civil news .We confirm the achievements from many aspects .However, we cannot avoid problems. Today's TV civil news appears some problem content such as the homogeneity and vulgar, value orientation, lack of certain class right social problems, and etc. Investigate its reason, and then the trend of commercialized media has a great relationship. In the economic interests of the media driven by blind pursue ratings, lack of responsibility should be reduced, media credibility, lost audience's trust.This essay summarized the phenomenon of the TV civil news'appearance from the perspective of Communication. Combining the social responsibility of media people from various aspects, trying to explore a new way for the television civil news and find a more broad path for its development. It demands the journalists itself strengthen their sense of responsibility and mission, Enhancement of journalism for people's livelihood culture and aesthetic level. Let us be the media discourse platform, become the people of the world and benefit for the people. Only this way can we open a wider rode for the TV civil news'development.