| With the rapid development of Internet technology, China’s Internet penetration rate reached 46.9%, in all aspects of people’s lives have been affected by the Internet, and more in-depth and more widely, people’s life began to gradually "network." At the same time, people’s living habits unconsciously has changed; many people began to complete their daily activities on the network, such as reading the news.Online newspaper through four stages of development, the development of today’s mobile client, after carding a lot of literature on the senior mobile news client user interviews, preparation of Internet users read online influence based on the results of the interviews Factor Questionnaire. And questionnaires were analyzed and processed study has the following results:(1) The questionnaire has three dimensions: resources, personal preferences and security risks. In the resources factors, diversification of the page, choose, abundant resources, open and interactive resource for Internet users choose to use larger mobile news client influence; in personal hobbies factors, saving space and cost, and to follow the trend is more concerned about aspects of Internet users; in security risks factors, privacy leaks, and economic losses are more concerned about the issue of Internet users.(2) "Factors Affecting users read online questionnaire" reliability test showed the questionnaire has good reliability. Homogeneity reliability of the total scale 0.794, homogeneity reliability resources dimension of 0.834, a personal hobby dimension homogeneity letter 0.801 degree, homogeneity reliability security risk dimensions for 0.767; split-half reliability of the questionnaire was 0.8499.(3) "Internet users read online questionnaire factors," the validity of the test showed that the questionnaire has good content validity and construct validity. χ2/df = 3.389 <5, GFI = 0.909≥0.90, AGFI = 0.875≥0.8, RMSEA = 0.077 <0.08, CFI = 0.907> 0.90, RMR = 0.036 <0.05, have reached the standard of psychology, it can be said the questionnaire has good validity.(4)Through the study of demographic variables found no gender differences in resources, personal preferences and security risks factors; there is no difference in the age factor security risk factors, in resources and personal preferences on the obvious differences, the lower the age the higher the score; educational level factor no significant differences in resources and personal preferences, the security risk factors in subjects with different educational levels there are significant differences, the junior middle school and the following group scored highest and bachelor group was higher than the college school. The high school, technical secondary school, ability school group was the lowest.(5) Mobile news client usage study found that cell phone news client one of the most frequently used are: Netease news, news Tencent, Sina news, Sohu news, today news headlines and Phoenix. Internet users prefer to browse the plate for headlines, entertainment and society; men prefer to browse the plate for headlines, financial and social; women prefer browsing plate for headlines, entertainment and society. |
