The Innovation And Achievement Of China Estate Corporate’ Design Management

At present, although the majority of our real estate enterprises are provided with design management department, but most of the design of the real estate business is not standardized and scientific management, administrative procedures more confusion, the company’s product strategy formulation, it is not good with the relevant departments between maintaining adequate communication and coordination, the product design process and results can’t be left intact, and approaches based on resource sharing is not perfect, is not conducive to further development of enterprises. Moreover, since the quality of the developer’s design errors that cause the product’s target far; design process, cost control is not in place; poor quality of the construction unit project, and many other factors; led some developers duration of the project dragged on investment increase by one. Even some development projects will be completed even if the product is not recognized by the market, less than the expected economic and social benefits.How to change this situation to maximize enterprise’s economic and social benefits, design and management of real estate projects is especially important. In this paper, the definition of design management, in order to ensure quality, cost, schedule, the practical realization of the three objectives, plans to establish a new set of design management model to deal with the current real estate developers of large-scale, multi-format, multi-project, multi-tasking condition.This article first design management literature to organize, sort out the domestic and foreign project design management, the main methods and models, a comparative analysis of China Overseas Property "Process management and control model," Golden Land "product standardization mode" and Lake real estate " Figure document Mode. " Based on this analysis drawn design management of the real estate situation and main problems: corporate design management system is not perfect, the lack of pre-design phase of management control theory, especially with the expansion of business scale, the amount of information involved great, but not the use of information management tool. Aiming at the existing problems, this paper proposes a new model of design management:fit organizational strategy, the use of matrix-based intensive organizational structure, combined with schedule, cost, quality control of specific methods, practical to achieve " good quality assurance, schedule control, cost control, "the three goals. Finally the management of the current design appears large-scale, multi-project, multi-format, multi-task while carrying out, vertical and horizontal relationships complex data to be processed range of features, this paper introduces the design management information platform, the use of IT/IS technology systematic design management, fast, and fully integrated design management within the enterprise as well as the resources of the relevant departments, to achieve the whole process of visualization, fine, sharing resources management, information dissemination and feedback sessions to complete the design of enterprise management objectives, and ultimately to achieve intensive management of enterprises.