Research On The Characteristics Of Picture Story Column Of New Weekly

New Weekly is a Chinese magazine which is hosted by Guangdong Provincial Publishing Group and Sanjiu Enterprise Group. New Weekly is set as the special position of "the most cutting-edge news and life weekly", and it is supported among the people. New Weekly is one of the most representative and influenced public opinion China journals in the market. In order to perfect the three-dimensional study of New Weekly as well as to explore the new ideas, New Weekly sets up a picture story column which is deeply impacted by the new media wave. In this paper, based on the previous work, with the picture story column as an example, the advantage of New Weekly’s image consciousness is mined depth in. This paper will also analyze New Weekly magazine, summary its development concept and characteristics, focus on the picture story column, and conclude the development features of the picture story column as well. New Weekly’s picture story column is such a special column in New Weekly that it takes the perceptual images inventory as the context, forming a unique “picture culture”. It is so close to the social reality and has become an independent school of periodicals industry in China. In addition, it also takes deep humanistic care and knowledge attitude commenting on current affairs and modern life, with a certain cultural consciousness and social responsibility. In the new media era, New Weekly is also gradually adjusting its own orientation, topic and style, using the new media as tools and media, and gradually getting closer and closer to the style of the times. However, at the age of new media, New Weekly picture story column is still facing some problems, such as the week partial topic news short of the essential of reading, lack of internally generated scientific concept short of the authority, lack of recovery, lack of depth and so on. It is the aspect that New Weekly picture story column needs to take attention to and makes improvement on in the next period of time. In today’s era, New Weekly picture story column should keep its own advantages, and get into the era of new media within the deeper and wider scope. Nowadays, many new issues need to be solved by using new ideas and new practice. Only with the expanding method, the capacity and the fine degree of the picture, is the real way for New Weekly picture story column to survive.