Research On Information Communication Of Commercial Health Website

With the improvement of people’s living standard, people are paying more attention to health. The internet becomes the main channel of audience for health knowledge. The commercial health websites represented by 39 health site and Sohu health channel have more and more important status in health communication. Hoping that the study on health communication of health sites can provide some references for the development of health websites. And making people can obtain more scientific health knowledges through the website, so as to improve national health literacy.Using content analysis method and some data statistics to analyse commercial health website represented by 39 health net and Sohu health channel. And analysing the way, the information, the problems, the reasons of the health websites communication and how to solve these problems.Describing related situation about health websites and health communication, the development of health websites and health communication, and the theory basis on Agenda-setting theory, and the reason about selecingt 39 health net and Sohu health channel as the examples. The analysis of health websites to spread information is the source of all problems analysis. Identify the problems on the development of the sites from the content analysis. Analysing the conment of health sites mainly from the edit mode, the information source, the layout setting and the common issues, etc. Then analysing the websites in what way to spread informantion. It is the transmission of the information strategy. It mainly includes macro and micro two aspects. Macro aspect is mainly on the its own development position and setting up site brand. Micro aspects is mainly about the way of propaganda and expression, etc. Though the content analysis and strategy analysis found that websites on health communication have problems. Mainly including the conten tof transmission, such as lack of creativity; layout Settings, such as figurehead feature set; communication process, such as pharmaceutical advertising flood. Finding out some reasons to solve these problems. Mainly about Communication subject, social regulation, the content. Finally putting forward some methods to optimize information dissemination of health sites. Innovativly in terms of building their own websites putting forward some optimized strategies, and also putting forward some strategies in a long-term mechanism of website development.Health communication is an important method to spread the health knowledges for the public, improve the public health literacy, and promote human health and the social harmony. Network has become an important way for the public to obtion health knowledge. And health websites are the main channel of Internet health communication. How to make better use the advantage of net to provide more perfect health information and knowledges for the public is must be soved problems in the future development of health communication. At present researchs about this aspect are not too much. Bying studying hoping that the public can know the health communication, and providing reference for the future development of health communication of sites. Making health communication of sites more scientific, and meeting the need of audience on health knowledges.