Research On The Construction Of Crisis Events Of Public Power Media Image

Constantly change in today’s society in the world, due to the continuous development of news media, the world becomes smaller and smaller, the amount of information is more and more people have bigger and faster and faster, and it can be said that the occurrence of various public crisis event on social and political situation of stability and the development of social economy, more and more tremendous influence. In recent years, the public attention to some social events, to the state public power and the local government made a tremendous negative impact. Every time the occurrence of unexpected events, for the government media image, the state public power media image of the set, the test of government competence is an opportunity.In this paper, based on the above background, the crisis of public power under the running as the research object, the widespread adoption of literature reading method, interview method, questionnaire survey method, comparative method and other research methods, in the United States, Britain and U.S. government response to the crisis event after an in-depth comparative study, complement each other, find a accord with national conditions, to the grassroots government provide effective strategies for dealing with the media, to achieve a win-win relationship with the media is good, so as to summarize a set of operational significance of the work system, working methods and news release system.Atmosphere seven part, this text chapter 1-3 is the first most, respectively is introduction, research purpose and methods, concepts and theories, mainly elaborated the research significance of this paper, domestic and foreign research dynamic, has been clear about the research objectives and plans to solve the key problems, this paper introduces the main research method, to the crisis event definition and national public power, the logical starting point of the thesis and theoretical basis; Is the second most in chapters 4 to 5, respectively is the current situation of crisis coverage, Britain and the United States and other western media response to the crisis event experience of enlightenment, mainly to deal with public crisis events, especially between China and western countries to deal with media reports a comparative analysis of the strategy, find out the deficiency of our country, the dialectic of the efficiency of the foreign; Chapter 6-7 is the third most, respectively is the relationship between public power and the media in our country public crisis events analysis, public crisis events good media image of the pubic power construction in China, mainly elaborated the government policy strategies in response to public crisis.Through studies suggest that the current government in dealing with the media coverage of the public crisis events misunderstanding between policy, seriously affected the crisis of national public power and the government image, the government should establish good cooperation relationship with the news media, jointly cope with public crisis events, restore the government image in public crisis. The innovation of this paper lies in the contradiction between the government and news media in public crisis under the background of the specific analysis, explore the win-win solution.Build in a public crisis events to establish and improve relationship between government and media news spokesman system, as an important carrier, and establish the policy guidance of the government news release news release work mechanism, establish a good news, a spokesman for the team, to improve the quality of the government spokesman, improve the quality and effect of press releases, make press spokesman system of public crisis after the incident, the government and media cooperation development, guide the public opinion, the effective ways to promote public crisis properly solved.