Research On The Promotion Strategy Of Reality TV In Multi-Media Environment

In recent years, reality TV is developing rapidly in the global range, will be launched by the audience in a set off a ratings boom, become the most popular form of television programs. From all over the world viewing layout can be seen, at present in the world for the reality show love, has become a kind of fashion, from its earliest origin, the western countries, and then to Chinese, the line of sight of people has focused is influenced by the type of TV program in the world. At the same time, the old and the new media revolution, multimedia constantly blend now. Facing the increasingly intensified competition in the current television media world, seems to be a reality TV show A new force suddenly rises., become each big TV and company, good, for economic benefits and social benefits in the market one can imagine, returns in a reality TV show, let people be full of excitement. at the same time, some unexpected difficulties, is to the people hit.The origin of this bottleneck, to spread the multi-media environment culture and show strategy contrary dislocation. The characterization revealed as follows: first, the internal deletion of "multi-media environment culture" in-depth understanding, interpretation; second, formulate programs spread strategy standard confusion. In the homogenization of serious now, publicity means constantly bring forth the new through the old, the industrialization operation has begun to take shape. This paper first analyzed the current multi-media environment. The development of communication technology has brought media evolution, more given new characteristics of social culture.For "research" communication strategy of TV reality show multiple media environment research, the author will from the shallower to the deeper, will focus on the perspective of article based on "the great background of multi-media environment" under the provisions of the present, and aesthetic quality "reality TV show" the sex, launches the research in line with the network of new media channel characteristics of the current impact of the age of big data under the. Try starting from the aesthetic characteristics of the new era of reality TV, which is suitable for the analysis of multi-media environment is the communication channel content, and to attempt to sort out a set of complete accord with the current media ecological environment communication strategy. In a word, will be from the academic innovation and realistic creation for rich practical guidance.