The Studying On Guangxi TV’s Media Image Building And Promotion Strategy

In the competition of provincial TV has been smoking. Guangxi TV isthinking in the competitive landscape constantly. How to win in thecompetition? What is the core competitiveness of Guangxi TV? From theperspective of the media image, how to shape a media image by thefavorite of audience? How to enhance the brand value? In the paper, themain constituent elements of the media image is analyzed, in order toraise Guangxi TV media image building methods, media image analysisobtained by means of promotional strategies SWOT method.On the first part of the paper, the main contents is the basis andbackground of the topic, research ideas, research purposes and researchmethods, innovation and the difficulties of the paper. Research Statusliterature review and research results from two aspects to expand.The second part is the theory of media image and the economic value,cultural and social value of Guangxi TV media image. To clarify thecontents of the media image contains, which include the main image andthe object image media. In addition to the "beautiful" to interpret themedia image characteristics.The third part presents Guangxi TV media in shaping the image of theprocess should pay attention to five aspects of the relationship. Summedup the media image building and promotion methods, specific strategiesthat identify system image, brand specific strategies and programs toimprove the star presenters to create specific strategies.The fourth part is the media image promotion strategy. Through theexternal conditions, such as Guangxi TV strengths and weaknessesinternal conditions, and the opportunities and threats such as the SWOTmatrix analysis, the specific content of Guangxi TV media image promotion strategy.The fifth part is the conclusion, mainly on the contents of each part of thestudy summarizes the main ideas and refine strategies.