Research On Informatization Construction Of Chinese State-owned Book Distribution Enterprises

Informatization is a general trend for the current world economy and society development, as well as a crucial link to upgrade Chinese industrial structure and realize industrialization and modernization. It is a strategic act of bearing on the overall modernization drive to advance informatization in national economy and society vigorously, and it also has been established as Chinese important national development strategies.Chinese state-owned book distribution Enterprises are commissioned with the great historical mission of propagating Marxism-Leninism, Mao Zedong Thought, Deng Xiaoping Theory and the important thought of "Three Represents", and carrying forward the advanced culture. With economic globalization and social informatization, Chinese state-owned book distribution Enterprises are facing not only the test of diverse market needs and; diversified competitors, but also the huge impact of digital publishing and e-commerce. At the same the informatization has been the inevitable choice for promoting enterprises’ development and improving enterprises’ competitiveness. Information technology has been applied to book distribution enterprises’ process reengineering, management and industrial restructuring, from tactical application to strategic application and from local application to global and comprehensive application. The next decade, the Chinese book distribution industry will face great adjustments and large changes caused by information technology applications in the field of book distribution. To this end, Chinese state-owned book distribution enterprises increase the research and exploration in constructing information system, e-business and digital publishing areas. The purpose of this article is to study the impact of information technology on Chinese state-owned book distribution enterprises and find out what measures and countermeasures should the industry take.On the concept of book distribution enterprises’informatization and its content, this paper analyzes the impact of information technology on the book distribution industry, then summaries the developing history and current situation of Chinese state-owned book distribution enterprises’informatization construction and does the further research of Chinese state-owned book distribution enterprises informatization developing direction from the following aspects:E-business, digital publishing, security system and etc, so that making breakthrough on the research of the Chinese book distribution industry’s informatization construction and development.In this paper, the author has established the book distribution enterprises’ informatization construction models. The model indicated:the informatization construction of state-owned book distribution enterprises is a complicated systematic project. In order to accelerate the development of the Chinese book distribution industry, we must promote informatization construction from the macro (enterprises) and micro (enterprises) levels. On the macro (enterprises) level, we need to optimize business management system, strengthen the construction of related laws, increase policy support for the new distribution models, build large enterprise groups and speed up the standardization construction of the publishing and distribution industry. On the micro (enterprises) levels, we need to build enterprise culture adapting to informatization construction; we need to make and execute enterprises’information technology standards; we need to establish ERP (enterprise resource planning), CRM (customer relationship management), SCM (supply chain management) and other information systems on the basis of the process reengineering; We need to conduct a comprehensive e-commerce, and intervene in digital publications’distribution quickly.This paper takes Hunan Xinhua Bookstore Co., Ltd. as an example to analyze the work of informatization construction done by Chinese state-owned book distribution enterprises and introduces their planning and imagination of ERP system construction, E-business platform construction and distribution system of digital publications, so that we can provide reference for the Chinese book distribution industry.The content of this paper is structured as follows:Chapter1:Introduction. Elaborated the background and significance of studying Chinese book distribution enterprises’informatization construction, summarized the relevant research results at home and abroad, and then presented the research goals of this paper.Chapter2:The informatization construction of Chinese state-owned book distribution enterprises. On the concept of book distribution enterprises’ informatization and its content, this paper clarifies the content that Chinese state-owned book distribution enterprises’ informatization construction includes, puts forward the informatizaiton construction model of state-owned book distribution enterprises and analyzes the impact that the information technology brought to the book distribution industry. Summarize the past and present of Chinese book distribution enterprises informatization construction.Chapter3:The applications of e-commerce in the book distribution enterprises’ informatization construction. In this chapter, firstly introduces the e-commerce’s definition, connotation and manifestation; then analyzes the necessity and background of state-owned book distribution enterprises’e-commerce applications; finally proposed principles, programs and precautions on how to build e-commerce system in Chinese state-owned book distribution enterprises.Chapter4:Effect of digital publishing on informatization construction of state-owned book distribution enterprises and countermeasures. Based on clarifying digital publishing’s definition, type and development status, the author summarizes the reason of digital publishing’s rapid development, and researches the relationship between informatization construction of state-owned book distribution enterprises and digital publishing, and analyzes the feasibility and strategy for state-owned book distribution enterprises to develop digital publications marketing.Chapter5:The security system of Chinese state-owned book distribution enterprises’informatization construction. In this chapter, studied and analyzed the problems that constrain state-owned book distribution enterprises’ informatization construction, proposed that state-owned book distribution enterprises must conduct process reengineering for promoting the information technology effectively, strengthened enterprises’culture construction, carried out IT plans well, emphasized industry technical standards’formulation and implementation. At the same time, suggested that good information macro environment and internal mechanisms is also the base of state-owned book distribution enterprises informatization’s healthy development.Chapter6:Findings and limitations. In this chapter, the author puts forward that informatization construction of state-owned book distribution enterprises is a systematic engineering, and it need to promote from the macroscopic aspect and microcosmic aspect. At the same time, the author illustrates the limitations in this research.