The Research Of Network Public Opinion Supervision And Control Under The New Situation

In recent years, public opinion has become the social network of hot words, the difficulty has become the focus of attention at all levels of government and across governance. According to the "35th Statistical Report on Internet Development in China" CNNIC published, as of December 2014, Internet users in China has reached 649 million, an increase compared with 3117 million people by the end of 2013. Internet penetration rate of 47.9%, compared with the end of 2013 raised 2.1 percentage points. The size of China’s mobile phone users reached 557 million, an increase compared with 5672 million people by the end of 2013. In the current era of rapid development of network information, any natural person has the opportunity to become the source of production and dissemination of information, become the subject of personal views expressed. The rapid spread of the Internet has not only brought to people’s life, cultural, business and government unprecedented convenience, more importantly, it will be a one-way flow of information dissemination in traditional media paradigm shift to multi-directional communication, the public is no longer blindly cramming passively receive information, but gained more initiative and freedom in terms of the exchange and dissemination of information. With the continuous improvement of living standards and the leap of technology, people began to learn the Internet as a platform to express their feelings and views, and the network of public opinion is the realistic level event on the spread of the Internet and fermentation, so that ordinary people to the event held view, attitudes, emotions, and behavioral tendencies collection. Gave birth to a huge population of Internet users more network public opinion, public opinion has become netizens important oversight groups. How to monitor, analyze and assessment of public opinion information network,how to deal with the negative public opinion to guide and disposal crisis, improve the ability to work under the supervision of the network is an important task of the current local government must examine and correct treatment. How to treat the network public opinion, from which to extract the true public opinion, to deal with the disposal of negative public opinion crisis, as well as public opinion in the network and then appeared to develop a series of smooth rational response to cope with the process, has become a local government competence assessment and crisis management capabilities an important indicator. For network public opinion attitude and approach to a certain extent, also reflects the local government’s governing philosophy and outlook, which is related to a stable development of the region and even the whole country. In recent years, this topic has attracted wide attention and academic researches. Based on the domestic and foreign literature a lot of access issues, combined with the author practical work experience, appropriate mechanisms and modes Xilinguole regional network status quo of public opinion and government regulation to establish a network of public opinion as a reference for local government in this stage network public opinion collection, analysis, and other aspects of the disposal problems and the causes analyzed to make reasonable suggestions corresponding.