The Knowledge Production And Dissemination Of Social Q&A Website

With the development and application of Internet technology, people establish cross-regional, across different culture, social system of the new social network relation, down to tiny throughout the whole of the earth in space and time. And from the perspective of the history of human culture, each new media technology revolution a far-reaching influence on the production and dissemination of knowledge. Social q&a site is the product of network new media development, it is not only the simulation of real knowledge production, more through the power of social network has realized the transcendence of the traditional, which ushered in the age of the Internet wave of social knowledge production and knowledge sharing.with social networking sites, aimed to realize knowledge sharing by introducing user relationship. From reality context, the rise of social q&a site is mainly thanks to the rise of social media., construct the new social media content production and dissemination way, gives each individual’s ability to create and spread the content. Demand at the same time, the rapid expansion of knowledge, and encourage people to rethink is suitable for the knowledge production and dissemination of the Internet age. And into the social mode of social q&a site, in the field of knowledge production and dissemination has advantaged advantage: based on web and UGC technical support to a certain extent, ensure the efficient production of knowledge, based on the topic of community interaction can extend the breadth and depth of knowledge production, and based on the content of the interest push can realize the accurate transmission of knowledge. Based on this, the emerging social q&a sites have sprung up in recent years, among them, the zhihu network was founded in 2011, was introduced and big popular, and on the title "the best Chinese q&a community.As a typical representative of social q&a site, zhihu net knowledge in text construction and has the characteristics of unique knowledge dissemination. In the aspect of the construction of the text content, first zhihu network through the guidance of users by invitation, asking questions and answers from the screening mechanism established the positioning of "high-end knowledge question and answer community", from different social specialized talents in the field of network to zhihu narrative subject, its in reason and sensibility concurrently the narrative discourse of shaping the zhihu web text style, gives the user a unique experience, and from the social perspective, knowledge on the interactive web text with the help of knowledge production mode built huge knowledge network, which contain the social capital and as a direct impetus to promote high quality content. In the aspect of knowledge dissemination, zhihu network beyond the traditional information docking the connection mode of information, emphasis on individual experience in the process of knowledge quiz and relationship value, through the relationship between people, information, and constructs the knowledge network, and under the support of weak ties realized the diversity of knowledge text transmission. From the communication effect, a new type of connection mechanism and the integration of multiple overlay information communication, make the know on the network to gather a group of active users is given priority to with highly educated young and middle-aged audience, they in the process of knowledge and develop social relationships, has promoted the social q&a site influence is growing.However, zhihu net, such as social q&a site behind the booming, there is still some concern:scale development and high-end atmosphere form conflict, zhihu network increasingly shows the trend of the "tragedy of the Commons"; Famous user and normal user identity gap further expanded in the participation, resulting in a loss of the user’s activity; Profit model of the single a social q&a site common problem also affects zhihu web development for a long time. According to these concerns, zhihu network can take the following measures to avoid risks:first, introduce the user credit rating system, through the technical improvement of the implementation of knowledge text quality control; Second, deepen the construction of online knowledge community, strengthen community members of the community’s sense of belonging and loyalty, in order to improve the user viscosity; Third, offline knowledge sharing activities, realize the diversity of profit model.