Research Of The Effect Between Using Behavior And Social Capital In Social-networking Site

In recent years, with the rapid development of Internet technology, the use of social networks on the impact of social capital is increasingly attracting the attention of academia. Social network is the product of the Internet technology development, due to the use of social network, in the traditional sense of the human social pattern has been broken, a lot of strong relationship ties has gradually converted to the weak relationship, at the same time, a lot of weak relationship has been into the strong relationship model of social interaction. The decentralization of the Internet, since the organization characteristic of changing the social structure, but also on social organization form and the organization structure produced a certain impact. Humans no longer respect authority, to some extent in the media age, everyone is the-center of their social network. Due to the use of social networks and form of virtual community, and thus brought about by the weak links of network relations, social interaction among group members and contact produced change, broke the traditional strong connection mode of interaction, and therefore of social capital group members had different degrees of influence. Social capital to a certain extent, is due to the use of social networks have a certain degree of change.In view of this, this article selects the comparatively typical WeChat social network as the carrier, D university to the university student WeChat user as a research object, using questionnaire and depth interview method of sociology research methods, the reason of using social networks to users, usage, such as study, analyses the user use WeChat situation, including the use of the time, frequency, usage, etc., according to users’ usage of WeChat, by using social network analysis of users for the influence of the social capital. And research conclusion:social network users can improve the use of social network and strengthen mutual trust and enhance social capital. The purpose of this study is based on the users using social networks, and the influence degree of the social capital to users, based on this, study the interaction relations between the two. Based on the above ideas, this study conducted in accordance with the following framework.The first chapter, introduction. This chapter firstly raises the research question and the realistic meaning and theoretical significance, this paper studies the problem is for the use of social network, and the impact on the social capital, is the theory significance of the study because of the use of social network of online virtual community formed by the interaction of between interpersonal network model, has a certain degree of influence on social capital; The practical significance is that with the development of mobile Internet, the application of the Internet is more and more widely, deepening the fusion of economic life and social life. Human beings are gradually increase the number of people using social networks and time, the choice of the ways of human social interaction, social interaction and communication, have a certain degree of influence on social capital. Secondly, this paper adopts case study method is introduced, the research data from statistics and questionnaire and depth interview; Again, this paper puts forward the research framework of this article and the overall mentality; Finally, put forward the innovation points and the insufficiency.The second chapter, the overview and theoretical basis. This chapter introduces the concept of social networks and the development course, summarized the domestic and foreign of the development of the study of social network, introduces the development of social networks at home and abroad; Secondly, the key combed the domestic and foreign related research about social capital, and pointed out in this paper, we adopt linnane research paradigm of social capital, social capital, namely human because of the network resources brought by the social interaction, and in human social intercourse and interactive deeper influence; Finally, summarizes the strong connection and weak connection theory, this paper studies the strong and weak relations under the action of social interaction between interpersonal interaction and transformation, to a certain extent, strong relationship between social capital affects a certain degree of weak ties of social capital. Social capital and strong relationship, weak relationship theory is one of the main theories of this article are used for analysis.The third chapter, "90 after" college students’ social capital case studies. This chapter takes "after 90" college students WeChat users, for example, first WeChat user condition of D university were introduced briefly. Then, users of D university college students WeChat questionnaire survey, collect data, analyze the impact of the use of social networks and social capital in the interaction relations, the degree of dependence on the social network to users and the strength of the use of social network analysis, by studying the data analysis of the relationship between them. Combined with a significant number of depth interview, due to the use of social networks and social capital of trust capital, information capital and emotional capital and human capital have done a lot of interviews, the influence of master the first-hand information, make this paper more complete and perfect.The fourth chapter, based on the college students after the "90" WeChat usage analysis on the influence of the social capital. On the basis of the relevant theories of sociology and economic sociology, the use of social capital and social network relations are analyzed. Classics study users through interpersonal communication and image display can improve the corresponding social capital, but due to the use of social networks at the same time, also causes the user’s security and lack of trust, the trust capital is a kind of weakening. Using social network to some extent to the user trust dimension of social capital, human capital and emotional capital and information capital to bring a certain degree of ascension, but also to a certain extent, to the user’s trust, emotional capital, capital and information capital bring a certain degree of cut.The fifth chapter, the research conclusions and deficiencies. To summarize the focus of the research problem, based on the lack of research, puts forward prospect for the future research direction. In academia, research on social networks, for Europe and the United States and other countries research is more, for the study of the Asian and African counties are relatively few. The population of Asian and African countries in the world the proportion is more, so the study of Asian and African countries is also very meaningful. The use of social network with the passage of time, has been gradually extended to all classes of society, due to the influence of the use of social networks and social capital, also gradually extended to more areas.