Study Of "KUSO" Classic Phenomenon On The Internet

"KUSO" classic phenomenon is produced and developed in the consumptionculture, the popular culture and the "root" culture producing complex socialbackground. Entertaining and popularize of culture provide the context for "KUSO";blog, micro-blog, BBS and other network information dissemination form provides aplatform for "KUSO"; and "Sister Lotus"," Sister Feng" and other offbeat grassrootspopularity is the dynamic force of “KUSO”.From the perspective of communication,"KUSO" classic is a kind of specialinformation communication breed in the special network media environment. Itbreaks the traditional linear mode of information dissemination, showing a disorder ornetworking information communication patterns. From the perspective of Sociologyof consumption,"KUSO" classic is special consumption behavior in the virtual spaceof network. People get pleasure in the process of deconstruction and consumption ofthe classic. This is a kind of entertainment and leisure consumption, but the result ofconsumption is the rampant spread spam and network violence. At the same time,because of the lack of reasonable value support and practical feasibility, the tendencyto "KUSO" behavior is a kind of "cynicism"."KUSO" classic as a way of consumption and the form of discourse, its effectson people’s values and way of life is not to be underestimated. How to let a netizento vent their emotions and opinions and to regulate "KUSO" behavior is the key ofnetwork construction of spiritual civilization. Strengthen the traditional media andnetwork media social responsibility, built media literacy to improve Internet users,internalized actions create information dissemination rational view, respect theauthority and dignity, to realize the healthy and orderly development of the networksociety.