The Development Of Media Convergence In Hohhot City

Today, the new media to traditional media impact, forced traditional media began to explore the development of new media and media integration and development strategy to achieve its transformation and development. But our country run media at all levels has the dual nature of business and enterprise, therefore, the Party committee, government is to promote the fundamental motive force of the development of media convergence. In recent years, the media Hohhot city have started to build a new media platform, and explore the establishment of the integrated development model. However, on the one hand Hohhot media encounter the lack of financial investment, the introduction of talent, product development and innovation of difficult problems in the development of media convergence in the process of development; on the other hand, the overall planning of the development of media convergence Hohhot city has not yet introduced related measures, lack of original mechanism, institutional constraints the development of media convergence. Investigate its reason, the media Hohhot fusion, the guiding ideology, the top-level design, media reform, trade barriers and market access, there are some problems. In this paper, through the media fusion research at home and abroad successful case, sort order of experience, Hohhot media integration and development policy recommendations. Through the study of this subject, trying to Hohhot media integration and development to provide theoretical guidance for transformation and wider thinking space for the city, Hohhot media to enhance the influence and the media industry upgrading to contribute.