| "All media"has become the key practical object of Chinese media circle.Transmission symbol----as the manifestation pattern of "all media", it has a decisive effect on the spread of "all media". The demand of audience, the policy tendency of the country, the development of economy, the promotion of new media technology and the interrelationship among transmission symbols have offered the necessity and feasibility of the integration of new media transmission symbols.In this paper, the transmission type of website, micro-blog, We-Chat and APP clients will be use for data analysis. Among this four types of transmission media, two representative media of each will be selected to study their presentation form in news reports by analyzing "Kunming violent terrorist event", "MAS mh370 event", "ISIS", "accounted for the event", to find out their existing problems in the integration of all media transmission symbols representatively and to study their transmission effects. At the same time, the author will study how to integrate "all media"symbols from the perspective of "all media" technology. By analyzing three kinds of special "all media" transmission symbols-----two-dimensional code information, map and information graph from the angle of form and technology in detail. The author finds that the integration of "all media" transmission symbol in technical operation adhere to the four principles of objectivity, increased redundancy, display and value. By overall analysis, the author will make a conclusion on the integration of "all media’ transmission symbols. The author thinks that the integration of "all media" transmission symbols must achieve the information reappears in live media, explicit of implicit relationship among events,pay attention to the physics sequence of symbol integration and representation of the elements of news value. |
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