The Research On Countermeasures To The Negative Impact Of The Network Public Opinion On The Army

As the development of the internet technology, the network has became the important carrier of the the information transmission, and deeply changed the pattern of social public opinions. In recent years, a numerous of negative informations and public opinions on the PLA, army soldiers and their families have appeared in the cyberspace. The main causes of the phenomena are the complicated international political background and the increase of the netizen irrational emotions, as well as the lack of education and management in the Army and a few of soldiers violations of laws and disciplines. The rapid increase of events on negative public opinions on the Army has seriously damaged the image and reputation of the Army, and brought the challenges and difficulties for the Army to guarantee for national security and maintain social stability. Nowadays, the guidance for the network public opinion on the Army is still in the period of research. A scientific and perfect machnism of Army’s dealing with negative network public opinion is not formed. The countermeasures of dealing with the negative network public opinion are simple and backward. The main reasons are the unawareness of network public opinion, blocked information transmission, ineffectiveness of countermeasures and lack of professionals, etc. Under such background, this thesis is studied, from the point of theory and practice, on the countermeasures to the negative network public opinion on the Army, that might provide the theoretical basis and useful references for the Army’s management of public opinion.The theoretical basis and research methods of Public Management, Communication, Management of Information and Public Relation are used in this thesis. In the first part, the concept and theoretical basis of network public opinion and Army’s network public opinion are described. In the second part, the author not only analyzes performances, reasons and development of negative network public opinion on the Army, but also the serious damage on the Army through a numbers of examples. In the third part, the author finds out the critical problems on countermeasures, and points out the main causes. In the last part, the author introduces the successful practices and experiences of management of network public opinion on foreign armies, and provides the strategy of countermeasures of dealing with negative network public opinion bases on the Army’s actual situation.