Henan TV Station "Liyuan Spring" Propagation Path And Function Analysis

Founded in 1994, the henan TV station "liyuan spring" from the early start will be located in the dissemination, henan opera culture as its own duty. The columns to modern electronic media for transmission carrier, is delivering content with henan local opera, henan audience as object. After 20 years of development, the program has been completely flexible use of the spread of television media characteristics, will be the combination of traditional culture and TV media is clever, the show on the form, content and mode of transmission is mature. Then the program how to break the bottleneck for the spread of traditional opera culture in modern society? For the transmission of traditional opera culture created a new kind of path? In addition, from the transmission function for this section of the heritages and innovations of the traditional opera culture made the contribution?Based on this, this article research logic thinking from the following three aspects are analyzed.First, the comprehensive interpretation "liyuan spring". From column, column, column style localization and the development of extension to the column Development of columns are analyzed.Second, through the analysis of the traditional path of henan opera and the difficulties faced by the traditional path, further analysis of the traditional opera "liyuan spring" propagation path of innovation.Third, the cultural function of the theoretical analysis by using the mass media "liyuan spring" to the heritage and development of henan opera culture.This thesis thinks:Henan TV station the innovation path "liyuan spring" mainly reflects in:the spread of the folk drama stage after the breakthrough period limit, by interactive mode of transmission, program form diversification, realization of traditional opera and modern pop elements are clever union, innovation content, meet the demand of audience multi-level:theatergoers contest, drama, opera MTV, famous MingDuan appreciation, increase the fujian association of foreign languages and operas, attract the audience’s attention and love of opera, innovation program form, satisfy the modern people’s aesthetic orientation.Mass communication formation, development and evolution of culture plays an important role. The transmission of cultural function main performance is:the spread of culture. Communication culture; Creating culture; Shared culture. In this paper, combining with the characteristics of the spread of "liyuan spring" mainly analyzes the columns in the henan opera culture, performance system and singing styles, and Chinese operas flourishing on the innovation of the traditional and reverse the audience to the function of the alienation of traditional opera, etc.