Study On The Mode And Choice Of The Listed Media Group Publishing

Review Publishing Group companies listed on the road for nearly 10 years,we found that the publishing industry,listed on both an opportunity and a challenge. Exactly what the stock market plays a role in the development of China’s publishing industry,many publishing companies did not figure out the problem. No doubt, there are inherent requirements of building a socialist market economy with Chinese characteristics, capital operation requires publishing industry, the publishing industry listed resource integration will lead to faster and better development. But publicly traded will bring some problems. For example, companies listed on the path to choose? How to choose the method of listing? Even listed companies do not really need,should blindly follow the trend? Asphalt problems are needed.The first part of the article describes the background, purpose and significance of the study, research status, the main content of the study,methods and main innovation; second part of the publishing company elaborated, introduces the theory of the companies listed and publishing corporate finance course; third part is the status of public financing of publishing companies, listed on the status quo of China’s publishing group analysis,including the listing paths,patterns and characteristics. The fourth part is the existence of our publishing group in the listing process problems exist on the publishing group in the listing process systems analysis issues,including the development pattern is repeated, the lack of follow-up policy issues; fifth part is listed for a publishing company proposal process issues recommendations.