The Study Of China's TV Content Industry's Financing Model Based On Corporate Finance Theory

According to theories of modern corporate finance, general business can be divided into Endogenous financing and foreign financing. For TV content industry, the Intangible assets financing has the status of equal importance, they are equally content of China's TV industry Construction of the theoretical foundation.The financing of the domestic and foreign media enterprises practice tells us that our TV content enterprises in trying new ways of financing get some achievements, but there are still not enough attention to domestic sources of financing, financing models ratio biased towards Chinese and foreign sources of financing; has listed TV content enterprises preferred equity financing, debt financing and equity financing ratio imbalance and so on.This paper built three financing models in the different types of enterprises Construction for the Chinese TV industry. There are Intangible assets financing for the financing model, leading to bank loans for the financing and listed financing for the financing model. Intangible assets financing for the financing model is targeted at the small and medium enterprises television content; no listing of the state-owned enterprises are suitable for TV content bank loans led to the financing model; led to the listed financing model is suitable for large state-owned TV content business and powerful part of the non-state-owned enterprises to use.The establishments of financing model for the TV content industry needs policy's support and guidance, both Britain and the United States or Japan, and South Korea have many advanced industrial policy, China can learn from.If we can achieve coordination of unequal competition in the industry, and encourage qualified enterprises to make use of the capital market and non-state-owned enterprises policy preferences TV content, the financing model will be soon formed and the development of its due role.