China’s Media Listed Companies Financing Options Study

At present, in the state shall encourage and support the media under the background of listed company, through listing through direct financing channels become inevitable choice. How to choose the suitable financing way, expand the financing channels, to become our country media company in the presence of subject. Media company is characteristic of high risk and high investment, need capital market huge capital investment and professional management. Media company and capital market is combined with its development to a certain stage of the objective need. Especially in recent years, with the cultural industry reform deepens, the relevant departments of the central media company listed financing policy control gradually let go of, many media companies began to seek cracked policy barriers financing method, in the policy to promote the strength, Chinese media companies to accelerate the transformation to the marketization and the internationalization, some media company has successively test the waters capital market, realize the scale expansion, and achieved remarkable results. Therefore, with the aid of the capital market, promote the development of the company has also become a lot of Chinese media company’s a big goal. This article through to Chinese media listed companies financing mode selection present situation and the optimization study, to explore influence listed company, especially the media listed companies financing decision of the main related factors, and grasp the listed companies financing way the right choice. Based on combining theory with practice, to A and B media company as an example, the media company financing mode selection puts forward some views for the company to provide the reference to the financing.The paper has six chapters, chapters of the main content is as follows:The first chapter introduction. The paper introduced the research background and its practical significance, this paper research content and way of thinking and this article USES the research method. The second ZhangWenXian review. For domestic and foreign literature and viewpoint and so on were introduced.The third chapter the theoretical analysis. This paper introduces the traditional definition of financing theory, at the same time to all sorts of theory content and so on to carry on the analysis.The fourth chapter current our country media listed companies financing analysis. To Chinese media companies’ present situation of finance to carry on the analysis, and the various financing methods are compared.The fifth chapter case analysis. With A and B media company as an example, this paper expounds the main financing and financing are faced with the problem and strategy.The sixth chapter our country media listed companies financing mode selection strategy analysis. Put forward the media listed companies the optimum choice of the financing way. And put forward the countermeasures and Suggestions of regulating the financing behavior and the financing way choice when the problem needing to pay attention to.The main contribution of this:According to various media listed companies in different situation, proposed the choice of the financing way of strategy. At the same time, according to Chinese media listed companies financing structure reality and ideal financing structure, the existence difference, from internal and external two aspects, and puts forward a series of perfect media listed companies financing countermeasures, including perfect media company internal financing mechanism, enhancing media company bond financing ability and development and perfect financial market measures.