Research On The Application Of Two-dimensional Code In The Teaching Assistant Books Of China

In recent years, the trend of two-dimensional code application in teaching assistant books presents a high-speed development in our country. The combination of teaching assistant books and two-dimensional code application reflects the flexibility and innovation in the process of printed teaching books in the digital transformation. The research on two-dimensional code application in teaching books plays an important role in realizing healthy development of teaching books and even the entire publishing industry. Taking the two-dimensional code application in domestic teaching books as the research object, and based on the technology acceptance model as well as user experience theory, this paper focuses on the background of two-dimensional code applied in teaching books, its status quo and corresponding strategies. This article, in an objective manner, evaluates the main problems of two-dimensional code application, and puts forward the corresponding development of countermeasures in order to promote the development of two-dimensional code application in domestic teaching book.First of all, the paper expatiates the research background, the research significance, the research status, the theoretical foundation of the research, the research methods, the research and innovation points. Then the paper defines the teaching books, the two-dimensional code and other related concepts.Secondly, the paper analyzes the background of two-dimensional code application in domestic teaching books. Also, this article explains the two-dimensional code application in the teaching book with regard to the technical, industrial and policy environment, etc. Meanwhile, this article points out the two-dimensional code technology development, popularization and progress of mobile Internet, mobile intelligent handset users who have the habit of using two-dimensional code in the transformation of traditional publishing to digital publishing, which represents the needs posed by the integration of paper and digital media, and the fact that policy environment and other factors are the basis of two-dimensional code application in teaching books.Thirdly, this article analyzes the status quo of the two-dimensional code application in teaching books. Compared with the uniqueness in other types of books with regard to the application of two-dimensional code, this part explains the outline of teaching books. It then analyzes the general situation of the study period and subject distribution of new type teaching books. This article points out the two kinds of two-dimensional code designs in teaching books:live code and fixed code; and it then analyses the size variables of two-dimensional code teaching books as well as the color and shape variables. This article studies the four kinds of typical teaching books’ two-dimensional code functions, namely, content extension, the integration of books and network, user analysis and targeted marketing. In addition, the author has combed the two-dimensional code behind the entrance of digital resource configuration. The author points out that two-dimensional code application is accelerating the innovation of the business model of teaching books publishing and promoting the development of the composite publishing. What’s more, it is promoting the development of visual education and mobile learning. Based on the two-dimensional code application of 020 model development, teaching publishing business model innovation is bound to usher in new opportunities and new breakthroughs. Two-dimensional code application in teaching assistant books has produced good economic profit, and it enjoys a future of huge space for development.Fourthly, the shortcomings of the two-dimensional code application in teaching books are summarized. The paper objectively studies the universe problems of two-dimensional code application in teaching books:the insufficient usefulness of two-dimensional code, the usability of two-dimensional code defects and its unduly importance on marketing functions, etc.Fifthly, Then the paper puts forward corresponding suggestions. And the author believes that we should pay attention to content construction and improve the usefulness of two-dimensional code and the user experience to enhance the usability of two-dimensional code. Besides, we ought to apply rational marketing to maintain the order of distribution channels, etc. Through these methods, the two-dimensional code application in teaching assistant books could achieve faster and better development.