Research On Brand Marketing Of TV Entertainment Show "Day Day Up"

TV entertainment show started in our country has more than ten years. Now, people may find the figure of Talk Show from the local TV station to China central television (CCTV). The biggest difference between Talk Show and other television program is that Talk Show is true. It’s the most attractive place that is to show the topic of mystique and stimulation. With the birth and development of Talk Show, its brand marketing has become a new research field in academic circle.In Hunan TV entertainment show "day day up" as an example, people may look for the bright spot, existing problems and the development countermeasure in the brand marketing. It is good at studying the advantages and disadvantages in brand personality, brand communication, brand marketing, brand management, and other aspects. Looking the development of the "day day up" program, it broadcasts to the present, the audience in a certain range and the widespread high praise in the industry, become one of the best benchmark of TV talk show in our country, because it was out of the past entertainment which just funny "bad taste". It assimilating the audiences in the way of thinking, because its importance to their own brand construction, expand and upgrade the program level and taste, innovative style and broadcast model. "Day day up" program always has a good marketing performance, because it has a distinct name, and the host team is so youth and fashion. In addition it has a multidimensional brand association, effective brand management team, pressure and motivation are internal competition mechanism of checks and balances. Although "day day up" program is not perfect, for example, the hidden trouble of the host team itself too stable, and the content on the performance of the traditional etiquette culture still has a very large space, these are the "day day up" show some problems in marketing. But the "day day up" as a talk show of benchmarking program in China, and to summarize its bright spot in the brand marketing and the existing problems, and also has important significance not only for its own development, but also will help more similar programs to improve its cultural taste, for the development of TV talk show in China to provide a more positive significance.