The Brand Building And Maintenance Of The Finance-themed TV Talk Show

TV media in China has entered an era of fierce competition, this competition is no longer a program content, program forms, program hosts the competition, "branding" became the focus of television media Key words one. Financial talk show audience that provides a convenient platform for the exchange of equal market philosophy, is divided into the era of public television's typical product development stage.In this paper, this article will be the introduction of the "brand school, " to build on the brand, management, administration, maintenance and extension of relevant theory, for example analysis of the first TV interviews with well-known financial program "Managing China" in this case. This article is divided into four major parts, the Introduction part of the proposal to examine the question of the purpose and significance of domestic and foreign research and research methods. The first chapter is a brand of television talk shows and overview of Finance, into "brand" theory, defined the concept of financial talk shows on television current financial status of programs to build brands. Chapter to "Managing China" as an example, compared to other similar programs, the specific financial talk shows on the construction elements, construction requirements and to build strategies. Has a unique charm and character of the core values of the pursuit to meet the demands of audience and market the brand positioning, and style with the identification of the brand image of the packaging, differentiation, host specialization, internationalization of the construction strategy, is "Managing China "Financial talk show become an important reason for the brand. Chapter III Financial talk show to maintain the brand and innovation. Programs to maintain the vitality of the time-honored brand, after the completion of construction of brand maintenance and brand innovation is the key.