| The earliest visual culture of Human can be traced to ancient rock paintings and the original totem. After the invention of writing, the human developed into the stage of intuitive graphical notes from the stage of abstract concept notes, which resulted in a period of disappearance of visual culture. With the era of electronic media, visual culture flourished again.Today, we are in a time in which the production, circulation and consumption of image expand everyday. We are in a period in which we never have so many images. Film, television, light boxes, posters, windows, construction, the design of packages, the covers of books and illustrations influence our daily lives. At home, we can get all kinds of pictures and videos through newspapers, television, Internet and other media. in the outdoors, we can see the huge LED screen and paintings hanging in the streets or commercial centers. Various types of images is not only a part of our lives, butalso becoming our lives thenselves. Therefore, some scholars said that we have entered a era of visual culture.Visual culture is a kind of popular culture that has a abroad influence. As a result of that,it became a kind of carrier which is used to promote their ideology by many classes. All classes or strata expand their influence by making visual images. On the other side, we can use ideology to study the Internal factors of visual images, such as paintings,film,television,advertising,magazines,covers,book,illustrations, architectural, packaging and other visual phenomena.This article studies visual culture in the ideological angle. In the introduction, the author introduces the reason of choosing this topic, the innovation and purpose and significance of this writing and other basic informations. In the text, the first chapter is "visual culture and ideology". It introduced the history of visual culture, the concept change of ideology. Basing on the understanding of this two concepts,the author tried to find the relationship between visual culture and ideology. The ideology is a kind of study method of visual,while visual culture is the expression of ideology. Chapter II is "the ideology of visual culture". This chapter analyses the carrier of the visual cluture. As we all know, visual culture has a lot of carriers, in order to avoid too wide search, the author the paper pictures, video and advertising as the three major carriers. in this chapter,the author also used many examples chooseing from our daily lives. such as "ambassadors" Painting by the German painter,Small Hansiheer Bein,the movie "White-Haired Girl", the drama "Country Love" Series and the ad of L'Oreal and so on. The author wants to study ideology through analizing this visual images. The last chapter is "how to guide socialist visual culture by using the mainstream of socialist ideology".This chapter is also the innovation of this paper. In this chapter, the author analized the main problems of visual culture in our country. Try to find the way on how to guide socialist visual culture by using the mainstream of socialist ideology.The author advised to using socialist core value system to ensure the healthy, stability and rapid development of visual culture. |
