The Network Media And The Mainstream Ideology Dissemination

The Internet is just popular more than ten years in mainland China, but its development’s speed is very fast. People can’t imagine life without the Internet. With rapid development of Internet, network media, the segments of the internet industry, as a new media form appeared in people’s vision, has become the main way for people to obtain information, and began to rapidly replace newspapers, magazines, broadcast, TV in the traditional media. As a new form of media. The network media has lots of characters,such as Massive, interactive, real-time, explosive, global.A variety of mobile devices, such as tablet computer, intelligent mobile phone and various network applications which is based on it, such as instant messaging software, blog, micro blog, social networking sites, will be pushed to a new climax of the development of the Internet media. Can be said that the network media industry although be just unfolding, but has shown amazing potential.The media is a very special industry, has distinct commercial and political. In modern history, any kind of politic ideology’s spread is closely related with the mainstream media. This property determines the importance of network media not only for the Marx doctrine, also be followers of other political ideology. China is a socialist country,Which is leaded by the Communist Party of China. So the Marx theory, Mao Zedong thought, Deng Xiaoping theory, the important thought of Three Represents, the scientific outlook on development, which is the theoretical system of socialism with Chinese characteristics is the mainstream ideology of china. The mainstream ideology to spread our media should be these. But the emergence of network media to break the traditional top-down, highly centralized, single direction of ideological communication mode. The tremendous changes brought many opportunities to the mainstream ideology spread, also brought many challenges. How to use the network media to spread mainstream ideology is a very important and urgent issues.The network world is a world of freedom. But this freedom is only relative freedom. The network society is part of human society, human society needs management, network society also needs management. We should use all kinds of economic, technical means to strengthen the network media’s management.