The Entertainine Reports Of Athletic Stars And Countermeasure Analysis

Abstract:In China, athletic stars usually get rise and fall during their sport careers. There’s no lack of problematic teens who are in the similar situation as Yang Sun in the field of sports, for example, Meng Wang, Liang Tian, Zhizhi Wang et al. The media never let any news slip off them, whether it is good or not. Because of the publicity and broad influence of the media, the reporting of these positive and negative events becomes a furious party for the media. It actually reflects the politicized and entertained tendency of the media in our country. Currently, fake news and vicious hype appear from time to time, and these news will have a negative effect on the healthy development of China Sport in varying degrees. Not only causes adverse consequences, it also becomes a damage of China Sport’s feather and disturbs the normal competition, training and personal lives of athletes, which run counter to the Olympic Spirit. Shaping heroes of Olympic is more likely an education and guidance to active Olympic Spirit than the identity of sport itself. In fact, entertaining reports about Yang Sun or others weaken the social meaning of warning function, which do not belong to the media’s duties.This article undertakes an analysis of entertaining media and fallen images of athletic stars who were under the spotlight of media. With comparisons of events of Yang Sun’s microblog apology for no license driving to other problematic athletes, like Meng Meng, Liang Tian and Zhizhi Wang, this article aims to explore the issues and reasons hiding behind the media’s exultant coverage of sports figures before and after they got famous, and gives the countermeasure for the present situation about the Raised-kill and Stick-kill to the sports figures. This will arouse concerns about these issues in academia which will find out the responsibilities of the media. This article also gives suggestions to the force of news media to monitor, lead and expose. In order to win the credibility and guide the social sense of worth and morality, the public communication should be a good Guarantor and Examiner undertaking social responsibilities. The main purpose of this article is to find out a right direction for the way of news media reporting about sports figures by analyzing the typical cases and Communication Theories.