| The news media competition makes newspapers work on news monographic report. News monographic report has undergone enormous changes both in content and form, getting a high degree of unity of depth and breadth. "Inner Mongolia Daily" newspaper conforms to the trend of such reform and continuously improve the news monographic report. Especially in the last three years, "Inner Mongolia Daily" news monographic report has constantly leaped in quantity and quality.This thesis, based on Inner Mongolia daily from 2011 to 2013, makes an exploration of the characteristics and development of the news monographic report of Inner Mongolia daily. Then on this basis, with regard to the experiences of both success and failure of the Inner Mongolia daily, the thesis intends to provide some reference for the news monographic report in the future. It lays great importance on the data analysis, contents and effects, making specific analysis of the news monographic report of Inner Mongolia daily.At the same time, some problems are found in Inner Mongolia daily news monographic report:lack of integrity in topic, obsolescence in the way of writing and rigidness in content. It can be inferred that the news practitioners should improve their own expertise, set clear objectives and report logic, and enhance media convergence to better develop the news monographic report of Inner Mongolia daily. |
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