Public Participation Questions Of Environmental Communication In The New Media Age

This article investigates "the public participation of environmental communication", and bases on the background of the new media age, combines with PX events has happened in recent years, analysis the current,characteristics, problems and causes of the public participation in the environmental communication, as well as to explore the role of new media to participate in public PX events.Through research the author found that the background of the domestic PX events occurred at very similar, often as a result of the event to the public participation has shifted, and the main aspects of public participation, the scope of participation and ways to participate also have the same place. On the one hand, public participation for the cause of China’s environmental communication open a new situation. But at the same time, the public interpretation of government propaganda confrontational, intentionally or unintentionally amplify environmental issues and PX risks which exacerbating the conflict incidents, resulting in the occurrence of environmental group events and spreading the rumors, leading to the construction of the PX project into a corner. This shows that the current phase of the public participation in the environment communication is still in its infancy, the public is more aid in the form of the power of new media as well as the formation of pressure groups, forcing the government to compromise and concessions, and can not be true participation.The lack of public environmental expertise, our public participation in environmental communication mechanism is not perfect, and the absence of the mass media is an important cause of the public participation in environmental communication. Therefore, in order to achieve better result of public participation in environmental communication, training the public, building the government institutions for the public participation and achieving the function of media will be to improve and perfect this new model of protection. Interactive mode of public participation in environmental communication will be the future. The model is designed to achieve communication and cooperation between the government and the public in the field of the environment communication, the operating environment in order to promote the spread of good cause.