Studies Of Military Reality Show Soldiers In The Media

On the "army strong dream"background,this study would present the military media image which is in the military reality TV. Through the study of Yunnan TV’s military reality television,which is called "the soldier attacks" and very popular now,this research would point out some merit of military reality TV on shaping military media images.So,this study can provides a lot of reference meaning for our army image communication work.This research is mainly divided into the following sections.The first chapter expounds the research background and purpose, the domestic and international literature review, the research significance and the innovation of the related concepts and theoretical basis. Withthe method of content analysis and frame theory,the second chapter want to analyze the "the soldier attacks" program of YunNan channel.Through the sample selection, classification, coding and construction of reliability and mathematical statistics method, this essay want to paint the whole characteristics and evaluation system of military media image.The third part of the text analysis, to show the link text, symbols, lens setting system research, summed up the military skills, teamwork and occupation sense of honor on the performance.The fourth chapter summarizes the change characters in television media and the fifth chapter provides reference of communication strategy to promote the image of our army.One is to identify the audience positioning and clear communication object. Two is closely linked to the theme of the times and grasp the psychological needs.Three is to grasp the unity of "truth" and "show".