Analysis Of The Exploration And Innovation Of China Military Media Under The New Media Environment

As the mouthpiece of the Party and government as well as the pioneer of the media guidance,military news media is an essential component of journalism undertakings in our country.However,the military media has met some troubles during the process of its transition and integration due to the confidentiality of military press itself,information homogenization and single source of news though military new media has become a vital output channel and national defense popularization base in the field of military news dissemination with the help of the development of media technology,such as single source of information,insufficiency of platform and lack of interactive service are to blame while the military new media are disseminating news.Therefore,what the paper focuses on is the subject that how to make military new media stand out in the huge amounts of information and come into play indeed in the field of national defense constructions well as education via content innovation.In the paper,the author,taking “Military TV” mobile client as the major object of study,conducts a research on functional orientation and content innovation of military new media,which adopts the method of content analysis and cases analysis from the view of communication and semiology.Furthermore,the author,combining Xi Jumping's important address delivered while inspecting the people's liberation army newspaper in December 25 th,2015,analyzes the communication advantages as well as the existing problems of military new media and figures out efficient solutions that promote national defenses education and adapt the process of media convergence in the future.For that reason,the military new media is supposed to stick to innovation and Chinese characteristics;strengthen the awareness of service and form the channels of demassification;establish the center of convergence media;build a national defense education system as well.