A Study On The Causes,Mechanism And Effects Of Network Popular Stylistics In Communication

Since the 21 st century, with the rapid development of information technology and economy, the Internet as a media of information exchange has become the popularity of the public and an indispensible part for people’s lives and work. The Internet as a distribution center for the exchange of information then produces a personalized Network Language with style of times——Network Buzzwords. Network Buzzword becomes a weathervane that reflects people’s ways of living and psychology state due to its fast communication and wide range of application. And Network Popular Stylistics as the most lively language tribe among Network Buzzwords is the key to understand the psychological and emotional demands of netizen. Network Popular Stylistics has an influence on people’s social life with its unique motivation and mechanism. Nowadays, the communication of Network Language, Network Buzzwords and Network Popular Stylistics has been paid high attention by the scholars of linguistics and journalist communication. The scholars study different forms of Network Language on the basis of respective research methods. This thesis studies propagation rules on the perspective of communication theory. First, it introduces some relevant studies on Network Popular Stylistics and makes a definition about Network Popular Stylistics. Second, it sorts out the representative sample of Network Popular Stylistics in search of existing data from 2006 to 2014. And then it summarizes the source of Network Popular Stylistics communication, meanwhile, analyzes the types and characteristics of Network Popular Stylistics in detail. Third, it systematically studies the causes of the communication of Network Popular Stylistics by combining the academic achievement and the representative sample, and then discusses its communication types, level and mode, thus summarizes the communication mechanism of Network Popular Stylistics. At last, it analyzes the positive and negative effects that Network Popular Stylistics brings, thus comes up with scientific attitude to deal with Network Popular Stylistics and looks ahead to its future development. This thesis contributes to the interpretation of the theoretical and practical value of Network Popular Stylistics, hoping to provide reference significance for future academic studies.