Research On The Cooperation Of Publisher And Private Book Industry

From 2009 to 2012, the government released a series of documents favorred by Chinese private publishing developmen, after when, not only the private publishers reclitified, but also the cooperation of state-owned publisher and private book industry came into blossom. Both successful and failed examples included. This paper analyzes the SWOT, necessarity, progress, modes and problems of the cooperation between state-owned publisher and private book industry. Publisher collaboration with the private publishing company played a synergistic effect and improve core competitiveness, achieved excellent results. But cooperation also exposed some deep-seated problems. How to make publishers and private publishing companies work more scientific, standardized, maximize efficiency has become an important topic of China’s cultural system reform. This paper analyzes the publishers and the pros and cons of both private publishing company, the need for cooperation, the process of cooperation, collaboration model, the benefits of cooperation and exposure problems, and to propose a solution to the problem. From a scientific and introduce new technology and modern enterprise system, to explore and new economic growth point of the development of new industrial chain, Guide publishers and private publishing company co-change ideas, weaknesses, establish cultural pattern of thinking, trying to provide useful lessons for the further development of China’s publishing industry, so as to promote the healthy and orderly development of China’s publishing industry.Then the author puts forward the solution to these problems which exist in our mind, progress and higher strategic targets and proposes the main direction of the China’s publishing cooperation,and then issues proposed solutions, trying to provide a useful reference for the further development of China’s publishing industry.