Research Of Ancient Town’s Media Image In Consumer Culture

Consumption is a very central concept to understand the scope of contemporary society. Under the promotion of the mass media, mass consumer culture has become a connection between personal dreams and public life. Under the background of rapid economic and social development, China also has gradually entered the consumer society.At the same time, with the development of society and the "Golden Week", "holiday spending", cultural and tourism industry have integrated deeply, town tourist has become more and more popular. The relationship between culture heritage and business development has become the focus of debate. The media image of ancient town is a combination of reflect and be reflected. This article attempts to take media image of ancient town as the starting point to explored the construct way, evolve and production characteristics of the media image of ancient town,then analyze the potential impact of consumer culture on social activities. What is the image of ancient town in Media? What is the purpose of this media image? What is the domination logic behind this construction? How does the media image show the culture heritage and business development? These are the questions I want to solve in this article. There are totally four chapters.The first chapter explains the purpose of the thesis,reviews related literatures and define the concept. In this chapter, the writer also describes study method and made a statement of text selection.The second chapter analysis methods and content of media image of ancient town under three levels. That is symbolic elements of building the image, the town’s media image and the consumer imagination triggered by media image.The third chapter examines the evolution of media image of ancient town and its motivation. This evolution is mainly embodied in three aspects, that is the story of the town, travel ideas and consumption activities in media image of ancient town.The forth chapter makes a reflection and criticism of the construction of media image of ancient town. There are three levels. The first is media spectacle’s construction, and it’s reconstruction on the "real". The second is media images of women, and aesthetic function of these images. The third level is media image on the construction of identity, and the hegemonic control behind this.Overall, in the process of constructing the media image of the town, the relationship between different towns are cooperative and competitive. The purpose is to turn tourist consumption into a necessity in consumer awareness. These constructions are based on the demise of the real. This build is behind the logic of capital drive under conditions of globalization.