Research On Innovation Patterns And Dissemination Value On Social Educational TV Program

Social educational TV programs since the launch date, has been charged with enriching the cultural knowledge, cultivating the public moral sentiment, improving the social educational function of the public aesthetic taste, at the same time as well as a main tool of the social mainstream ideology of TV communication. From the beginning of the Chinese TV institutions, social educational programs and news programs, entertainment programs together form the three pillars of TV programs. Social educational TV programs play an important role in improving the cultural quality of the people in the process, as well as an important index to enhance the national cultural soft power. However, with the development of the society, the progress of science and technology, the development of our country’s social educational TV programs is unsatisfactory: the program quality is not high, the old content lack of uniqueness, the programs’ form is single and not innovative, the transmission channel is narrow. But the entertainment programes is booming, attracted the eyes of the vast majority of the audience, these factors will inevitably affect the long-term development of the Social educational TV programs and the realization of the communication effect. As Social educational TV programs face difficulties, also ushered in a new opportunity for development: in 2013 a cultural education TV program for social education-- "Chinese characters dictation conference" swept away haze on the Social educational TV programs’ head,and brought a new dawn for the long-term development of Social educational TV programs. This is a Chinese original Social educational TV programs, the program content, pointing to the public both familiar and "strange" of Chinese characters, the first Chinese characters dictation reality show programs form, through the medium of the Internet, social media spread in all directions, give the public a fresh bright cultural feast, resulted in the whole society "the writing of Chinese characters" cultural phenomenon. The success of the show, the high attention of the audience explain this is Social educational TV program such a successful exploration and innovation, it is the emergence of Social educational TV programs with "made in China" label. " Chinese characters dictation conference " in Chinese characters as the carrier of cultural transmission, meet the demand of the public cultural psychology, reflected the public’s cultural consciousness and cultural confidence, awakening the public consciousness of national cultural heritage; More important is that it laid the foundation for the creation and development of Social educational TV programs in the future, bring new ideas and patterns.In the research process of this article, I use the literature research, case study and questionnaire investigation method to analyze the communication content and value,some basic elements of the program me of innovation diffusion of " Chinese characters dictation conference " program. All the TV ratings data are derived from the CSM media research. On this basis, the integrated use of communication, audience psychology and other theories of knowledge. This thesis mainly discussed from the following aspects:First, according to the literature and books, to comprehensively define the concept, characteristics and function of Social educational TV programs; scientific classification on Social educational TV programs; Briefly reviewing the development of Social educational TV programs in China, and analyzes the influence factors of program development and the current major problems.Second, with the " Chinese characters dictation conference " program as an example, systematically introduces the background of this program, the program position, viewing effect and development.Third,studies the content and the value of the "Chinese characters dictation conference " from a perspective of communication.Further confirm the Social educational TV programs in the dissemination of traditional culture, promote the mainstream social values to promote the national cultural heritage to play the important role of becoming.Fourth, a comprehensive analysis of diffusion of innovation elements in " Chinese characters dictation conference " program, exploration the main reason behind the program, to innovation and development for the Social educational TV programs to find a new way out.Based on innovation diffusion theory of television programs, in the existing communication research conclusion is still relatively rare, the innovation of this study and this is difficult. Articles by research and innovation diffusion theory in four main elements: the success of the basic elements of innovative elements, channel elements, time elements and elements of social systems in use in television programs, analyze this show to discuss some of the problems existing in the program in order to find a road for social education class Chinese TV program development.