The Problems And Countermeasures Of Mobile Phone Media Marketing In The Mobile Internet Era

With China’s rapid development and vigorously promote the construction of 4G,and mobile Internet technology, mobile Internet users is increasing. In addition to the network of new media, another pillar of the new media- mobile of new media which is represented by mobile phone media, showing a great potential for development. Mobile Phone Media has become a new media platform for people to get all kinds of information.In the era of mobile Internet, mobile phone media marketing has had the new change,the marketing model from relying on SMS, MMS, etc. become to relay on mobile applications, mobile games; mobile phone users become the new marketing object; the form of marketing advertising is more diversified;the center of mobile media marketing profit model has also began to shift.However, the mobile Internet era of mobile media marketing is also have problem,Competent authorities is not clear led to the mobile phone media marketing lack of supervision; bad atmosphere in society cause the content of mobile phone marketing become vulgarly; The Internet free mode lead to the pay consciousness of mobile phone media marketing object is poor;the defects of mobile network technology restricted the development of mobile phone media marketing.To solve these problems,we should speed up the introduction of the《 Telecommunications Act 》;implement the real-name system and civilized Internet;increase the industrial value of mobile media industry chain;to build free public WIFI cities,etc.Especially with the new changes in the mobile Internet era of mobile media marketing, innovative marketing model, development LBS marketing,micro-marketing, precision marketing, rich the mobile phone media marketing model to promote development in the future of mobile media.