The Newspaper Net Fusion Research

Since the birth of the mobile Internet, communication technology, great changes have taken place in radio and television, publishing in the field of traditional media and telecoms industry is moving towards the integration to act. Integration not only broke the boundaries between the traditional media, and make the media forms more diverse,new media patterns emerge in endlessly. Occurred in the revolution in the field of media,has a long history of more than 400 years, newspapers disoriented, under pressure from the impact of new media, newspapers facing unprecedented challenge: the development of advertisement market and the audience market was divided, circulation, reduce, and increasingly meager profit business. If the media do not forge ahead, is likely to suffer a similar stop printing the New York times newspaper online only, what is more similar "evening news" closure.Although this serious phenomenon in recent years has been in the industry and relevant scholars attention, they also take corresponding measures to make the traditional newspaper industry towards new technology actively, through integration with the Internet to develop another piece of heaven and earth, but most of the reported to the media on the newspaper net fusion only stay online in the newspaper, the newspaper net interaction, submitted to the primary stage of network integration, far from the real network convergence, so little, even can be neglected.In chongqing, however, by Internet company tencent with large chongqing chongqing business collaboration network, in the fierce market competition, the meteoric rise of which not only breaks through the traditional newspaper more primary content sharing under network convergence, and the operating level and strategic level fusion. Tencent as a system of power, and in the media group cooperation within the system set up local website, has extraordinary value, its meaning is not the case, but our country present stage medium integration practice one can copy and promotion mode,namely business portal and local fusion of traditional media model. Media convergencepath will not happen overnight, when the external pressure and internal demand are not strong enough, hope for spontaneous up chains, to break through the traditional media beyond the actual big media convergence is not realistic, it is in this sense, since marriage tencent company with local media actively, marked the newspaper net cooperation into a new stage. Explore such network model, which can be learned from experience good newspaper net fusion, to promote the local news website development,for the Chinese newspaper net fusion has far-reaching significance.