The Designing And Implementation Of Media Asset Management System

On the background of the rapid developing of communications and multi-mediatechnology in recent years, it is a sharp problem that how to manage the vastmulti-media data. As the trandional broadcasting industry, television station ownsmassive resource of video and audio programs. The main drawbacks of thetranditional magnetic tape are the short lifetime, high cost and inconvenience ofadministration. How to convert the magnetic tapes into digital files and how to makethe media resources informationlized are the problems that should be urgently solved.The Media Asset Management system of Tianjin TV is designed and constructedbased on the above purposes.The designing of system raised the idea of loose coupling. It adopted theservice-oriented architecture (SOA), and integrated the applicational distributedstorage system and content management system. Based on the designing concept of“Hierarchical Service Architecture Content Management”, the system can be dividedinto data resource layer, business supporting layer, business service layer andapplication portal layer. The business system was built that consisted of service portalsubsystem, program uploading subsystem, content management subsystem, programreview subsystem, cataloging subsystem and interconnection interface subsystem. Itprovides the high efficient, flexible, safe and extensible platform of multi-media,gathering digital content asset, cataloging, producing, storing, content managing,storage administration and web publishing.The fully operational of Media Asset Management System of Tianjin TV,coordinating the enormous amount of TV program digitizing and cataloging work,protected the program asset, and provided the planning and construction ofWhole-station network system with a firm foundation in Tianjin TV. It suppliedpowerful support for program digital browsing, downloading and producing. Theefficiency of producing program is highly improved.